Google to start selling Radio Ads

In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.

One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house.

Here are a few screen shots of the survey and the questions they are asking advertisers.



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Google is starting to dominate more forms of advertising, and now you may need a radio switch to hear their latest venture. They’re really reaching into the cash drawer on this one. Before you know it, they’ll be integrating into all fields and devices, like televisions, music players…even barcode scanners!

Tim

A .NET, PHP, Marketing Guru authority, at least I hope I am. Reach me at tboland@gmail.com

77 thoughts on “Google to start selling Radio Ads

  1. understood says:

    Google will utilize money for all its innovations…

  2. Wilbert says:

    Radio just doesn’t work as well as other forms of advertising. The only reason radio is still alive is because people listen to it while going to and coming back from work.

  3. Rob Gust says:

    We used radio adds two years ago, seem not beable to use them any more, what happened. they worked for us with selling heaters from PlumbersCrib.com

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  5. I’m confident that radio advertising by Google will allow them to remain the dominate marketing company that will encompassed everything related to marketing.

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    Wow, supreme outcome about this good post. Could wish to let me know how long period of time that will take? Just because I want to complete some example of thesis or probably it will be much better to opt for the dissertation writing. Thank you a lot.

  7. MonaVie says:

    Google entering the radio business didn’t have the impact I thought it would have. I’m surprised they haven’t completely dominated the market yet.

    Best Wishes,
    Frank

  8. Google is really God of the internet. Billions worth company. I think radio buisness will be generate huge income to Google.
    Best Regards,
    Joe, owner traffic ultimatum blog.

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  11. Helenhayes says:

    There are various buinesses on can do online. Providing data recovery is one of them. Another one would be selling certificate templates.

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  12. According to the TechTool Blog, Google is in the process of conducting online surveys with a number of Adwords .

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  15. Google to start selling Radio Ads.. nice move

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  24. It is nice that Google is now selling Radio Ads.What is Google’s next step…

  25. Doug says:

    I am a bit surprised that this is the first I have heard of this. Right now, it doesn’t look like Google is quite dominating the Interent as far as radio ads quite yet. I doubt can be the king of anything and everything all internet.

  26. [...] TechToolBlog reports that Google started to send surveys about the new AdSense Audio initiative. Google AdSense Audio would enable people with a $200 budget to break into radio advertising, making targeted and area advertising via radio, IPTV and podcast more effective and viable for smaller businesses. [...]

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