In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.
One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house.
Here are a few screen shots of the survey and the questions they are asking advertisers.
There are various buinesses on can do online. Providing data recovery is one of them. Another one would be selling certificate templates. Yet another would be being a part of something antivirus software affiliate marketing. Also tutorial courses can be given in various certifications such as 350-001 and 642-444. All of these are very promising businesses. Using 70-284 course one can develop the site in no time and market their skills.
Google is starting to dominate more forms of advertising, and now you may need a radio switch to hear their latest venture. They’re really reaching into the cash drawer on this one. Before you know it, they’ll be integrating into all fields and devices, like televisions, music players…even barcode scanners!