Google to start selling Radio Ads

In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.

One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house.

Here are a few screen shots of the survey and the questions they are asking advertisers.



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Google is starting to dominate more forms of advertising, and now you may need a radio switch to hear their latest venture. They’re really reaching into the cash drawer on this one. Before you know it, they’ll be integrating into all fields and devices, like televisions, music players…even barcode scanners!

Written by Tim on July 12th, 2006 with 76 comments.
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76 comments

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Get your own gravatar by visiting gravatar.com Robert
#1. July 12th, 2006, at 1:33 PM.

I could see this coming. Google wants their hand in everything.

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#2. July 12th, 2006, at 4:53 PM.

» New Google Audio Ads: pay for placement set pricing, not auction? | Digital Micro-Markets | ZDNet.com: According to screenshots of the Google survey posted by an AdSense customer, Google is presenting the new Google Audio ...

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#3. July 13th, 2006, at 3:00 PM.

Search Engine Optimization (SEO) Journal » Blog Archive » Adwords to unlease radio ads: It appears that Adwords is selling Radio AdsAdwords Radio Ads

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#4. July 13th, 2006, at 3:15 PM.

Search Engine Journal » Google Selling Radio Advertising Soon?: TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google ...

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#5. July 13th, 2006, at 4:06 PM.

Google Ramping Up Radio Ads for Adwords– Frog Blog Search Marketing Guru: According to the TechTool Blog, Google is in the process of conducting online surveys with a number of Adwords ...

Get your own gravatar by visiting gravatar.com PSZach
#6. July 13th, 2006, at 5:25 PM.

http://www.seomoz.org/blogdetail.php?ID=11933

This story was writen up a few weeks ago about the back end of this system.

Get your own gravatar by visiting gravatar.com PSZach
#7. July 13th, 2006, at 5:26 PM.

http://www.seomoz.org/blogdetail.php?ID=1193

There we go…

Get your own gravatar by visiting gravatar.com Tim
#8. July 13th, 2006, at 5:38 PM.

I wasn’t breaking the story of them going into Radio, rather pointing out how soon they might be going into production with it.

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#9. July 13th, 2006, at 5:45 PM.

Screenwerk » Blog Archive » Google Looking for Air Play: Is Google radio integration with AdWords coming soon? “Yes” speculates the SEW blog citing Donna Bogatin (ZDNet) and techtoolblog ...

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#10. July 13th, 2006, at 8:00 PM.

» Radio Adwords – Marketing Routes: Per vedere delle immagini del sondaggio leggete qui.

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#11. July 14th, 2006, at 5:22 AM.

GoogleWatchBlog: Erste Details über AdWords Radio... Die AdWords für das Radio scheinen nicht mehr weit von ihrer Veröffentlichung weg zu sein. Ein ...

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#12. July 14th, 2006, at 10:43 AM.

Especializados en Telefonía Móvil :: Tecnología – Internet – Informática » Blog Archive » Google y la publicidad en la radio y los podcast: Se veía venir desde principios de año, cuando Google compró dMarc, un servicio análogo al AdWords de Google para ...

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#13. July 14th, 2006, at 1:47 PM.

Platinax News » Google AdWords – changes bite advertisers: In related Adwords news, Google is experimenting with radio format ads for advertisers.

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#14. July 14th, 2006, at 3:41 PM.

Unofficial SEO Blog » AdWords On Radio? – SEO Information much before its official!: TechToolBlog reports to have received a survey from Google asking specific questions about radio ads. Last time Google sent ...

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#15. July 16th, 2006, at 3:40 AM.

Seo Feed » Blog Archive » Google Selling Radio Spots Soon?: According to Tech Tool Blog and Search Engine Journal Google is going to begin selling radio advertising to Adwords ...

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#16. July 16th, 2006, at 11:41 AM.

Adwords to unlease radio ads » Wagalulu – Search Engine Optimisation (SEO) » » Adwords to unlease radio ads: Up The Cost Of Adwords » Bookmark on del.icio.us It appears that Adwords Radio Ads will be here soon. ...

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#17. July 16th, 2006, at 11:42 AM.

Google Selling Radio Advertising Soon? » Wagalulu – Search Engine Optimisation (SEO) » » Google Selling Radio Advertising Soon?: TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google ...

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#18. July 16th, 2006, at 3:48 PM.

Primeros pasos del Adwords Audio: Parece ser que el lanzamiento de la publicidad en Audio de Google Adwords podría estar cercana (en 2 o ...

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#19. August 11th, 2006, at 7:51 AM.

Google to start selling Radio Ads – Adwords guideline:News, tips, trick for google adwords: Original post by Tim and Adwords man Written by on July 12th, 2006 with no comments. Read more ...

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#21. September 21st, 2006, at 6:01 PM.

Credit Card Sell » Apple’s iTunes to start selling movies (Reuters) – ASP Free (Online credit): In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio Google to start selling Radio ...

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#23. December 20th, 2006, at 7:33 PM.

I dont think this is the right way to enlarge the business in next time, but we will see

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#24. May 23rd, 2007, at 8:35 PM.

Yet another time-proven way to get the word out about your product or service. I’m confident that radio advertising by Google will allow them to remain the dominate marketing company that will encompassed everything related to marketing.

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#25. July 10th, 2007, at 8:38 AM.

Weekly Roundup July 14, 2006 : Exclusive Concepts Blog: Google will start selling radio ads.

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when it will come?

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#34. October 4th, 2008, at 6:02 AM.

Interesting post! you mentioned adWords by google that made them make a lot of money.

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#35. October 14th, 2008, at 6:46 AM.

http://www.techtoolblog.com/archives/google-to-start-selling-radio-ads#comment-88359

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#36. October 14th, 2008, at 6:50 AM.

Useful, to have been proven to be a very profitable business opportunity.

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#37. October 23rd, 2008, at 12:53 PM.

The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this.

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#38. October 30th, 2008, at 4:17 PM.

It was a very informative. Since then there has not been much news from this side of the business.

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#39. November 4th, 2008, at 6:23 PM.

I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future.

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There are various buinesses on can do online. Providing data recovery is one of them. Another one would be selling certificate templates.

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#47. January 13th, 2009, at 6:07 AM.

Google will utilize money for all its innovations…

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#48. September 10th, 2009, at 7:43 AM.

this a great idea to start selling radio ads it will increase their market value as well as their profit in the market…i am also planning to create my own site after fishing my cissp training and do some innovation like this.

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#49. November 9th, 2009, at 9:42 AM.

The whole study was about radio advertisement. I believe this is superior proof that they are ramping up on this.

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#50. November 13th, 2009, at 5:07 PM.

I wasn’t breaking the story of them going into Radio, rather pointing out how soon they might be going into production with it.

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Google will utilize money for all its innovations…

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#52. December 8th, 2009, at 8:23 PM.

Radio just doesn’t work as well as other forms of advertising. The only reason radio is still alive is because people listen to it while going to and coming back from work.

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#53. December 21st, 2009, at 12:32 PM.

We used radio adds two years ago, seem not beable to use them any more, what happened. they worked for us with selling heaters from PlumbersCrib.com

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#55. January 20th, 2010, at 9:01 AM.

I’m confident that radio advertising by Google will allow them to remain the dominate marketing company that will encompassed everything related to marketing.

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#57. February 9th, 2010, at 7:58 PM.

Google entering the radio business didn’t have the impact I thought it would have. I’m surprised they haven’t completely dominated the market yet.

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#58. March 2nd, 2010, at 9:41 PM.

Google is really God of the internet. Billions worth company. I think radio buisness will be generate huge income to Google.
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There are various buinesses on can do online. Providing data recovery is one of them. Another one would be selling certificate templates.

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#62. March 27th, 2010, at 8:50 PM.

According to the TechTool Blog, Google is in the process of conducting online surveys with a number of Adwords .

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Google to start selling Radio Ads.. nice move

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Great post. I’m not sure what exactly the factors that Tech Crunch looks for to cover in their blog. But thats sure companies now focus on ROI

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#75. June 19th, 2010, at 5:00 AM.

It is nice that Google is now selling Radio Ads.What is Google’s next step…

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#76. June 19th, 2010, at 8:27 PM.

I am a bit surprised that this is the first I have heard of this. Right now, it doesn’t look like Google is quite dominating the Interent as far as radio ads quite yet. I doubt can be the king of anything and everything all internet.

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