Google to start selling Radio Ads

In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.

One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house.

Here are a few screen shots of the survey and the questions they are asking advertisers.

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Written by Tim on July 12th, 2006 with 62 comments.
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62 comments

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Robert
#1. July 12th, 2006, at 1:33 PM.

I could see this coming. Google wants their hand in everything.

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#2. July 12th, 2006, at 4:53 PM.

» New Google Audio Ads: pay for placement set pricing, not auction? | Digital Micro-Markets | ZDNet.com: According to screenshots of the Google survey posted by an AdSense customer, Google is presenting the new Google Audio ...

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#3. July 13th, 2006, at 3:00 PM.

Search Engine Optimization (SEO) Journal » Blog Archive » Adwords to unlease radio ads: It appears that Adwords is selling Radio AdsAdwords Radio Ads

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#4. July 13th, 2006, at 3:15 PM.

Search Engine Journal » Google Selling Radio Advertising Soon?: TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google ...

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#5. July 13th, 2006, at 4:06 PM.

Google Ramping Up Radio Ads for Adwords– Frog Blog Search Marketing Guru: According to the TechTool Blog, Google is in the process of conducting online surveys with a number of Adwords ...

PSZach
#6. July 13th, 2006, at 5:25 PM.

http://www.seomoz.org/blogdetail.php?ID=11933

This story was writen up a few weeks ago about the back end of this system.

PSZach
#7. July 13th, 2006, at 5:26 PM.

http://www.seomoz.org/blogdetail.php?ID=1193

There we go…

Tim
#8. July 13th, 2006, at 5:38 PM.

I wasn’t breaking the story of them going into Radio, rather pointing out how soon they might be going into production with it.

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#9. July 13th, 2006, at 5:45 PM.

Screenwerk » Blog Archive » Google Looking for Air Play: Is Google radio integration with AdWords coming soon? “Yes” speculates the SEW blog citing Donna Bogatin (ZDNet) and techtoolblog ...

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#10. July 13th, 2006, at 8:00 PM.

» Radio Adwords - Marketing Routes: Per vedere delle immagini del sondaggio leggete qui.

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#11. July 14th, 2006, at 5:22 AM.

GoogleWatchBlog: Erste Details Ã¼ber AdWords Radio... Die AdWords fÃ¼r das Radio scheinen nicht mehr weit von ihrer VerÃ¶ffentlichung weg zu sein. Ein ...

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#12. July 14th, 2006, at 10:43 AM.

Especializados en TelefonÃa MÃ³vil :: TecnologÃa - Internet - InformÃ¡tica » Blog Archive » Google y la publicidad en la radio y los podcast: Se veÃa venir desde principios de aÃ±o, cuando Google comprÃ³ dMarc, un servicio anÃ¡logo al AdWords de Google para ...

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#13. July 14th, 2006, at 1:47 PM.

Platinax News » Google AdWords - changes bite advertisers: In related Adwords news, Google is experimenting with radio format ads for advertisers.

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#14. July 14th, 2006, at 3:41 PM.

Unofficial SEO Blog » AdWords On Radio? - SEO Information much before its official!: TechToolBlog reports to have received a survey from Google asking specific questions about radio ads. Last time Google sent ...

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#15. July 16th, 2006, at 3:40 AM.

Seo Feed » Blog Archive » Google Selling Radio Spots Soon?: According to Tech Tool Blog and Search Engine Journal Google is going to begin selling radio advertising to Adwords ...

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#16. July 16th, 2006, at 11:41 AM.

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#17. July 16th, 2006, at 11:42 AM.

Google Selling Radio Advertising Soon? » Wagalulu - Search Engine Optimisation (SEO) » » Google Selling Radio Advertising Soon?: TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google ...

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#18. July 16th, 2006, at 3:48 PM.

Primeros pasos del Adwords Audio: Parece ser que el lanzamiento de la publicidad en Audio de Google Adwords podrÃa estar cercana (en 2 o ...

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#19. August 11th, 2006, at 7:51 AM.

Google to start selling Radio Ads - Adwords guideline:News, tips, trick for google adwords: Original post by Tim and Adwords man Written by on July 12th, 2006 with no comments. Read more ...

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Credit Card Sell » Apple’s iTunes to start selling movies (Reuters) - ASP Free (Online credit): In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio Google to start selling Radio ...

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Hundeschulen
#23. December 20th, 2006, at 7:33 PM.

I dont think this is the right way to enlarge the business in next time, but we will see

Tom Chuong
#24. May 23rd, 2007, at 8:35 PM.

Yet another time-proven way to get the word out about your product or service. I’m confident that radio advertising by Google will allow them to remain the dominate marketing company that will encompassed everything related to marketing.

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#25. July 10th, 2007, at 8:38 AM.

Weekly Roundup July 14, 2006 : Exclusive Concepts Blog: Google will start selling radio ads.

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Sounds good, i am also looking forward for more updates.

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#33. December 9th, 2010, at 2:41 PM.

And what is not doing Google? Now goes for radio,when we will see on our Tv Google TV? because TV future are on the internet and they aren’t going to left the wave…

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#35. February 9th, 2011, at 10:00 PM.

Nowadays google sells radio ads?

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#42. May 31st, 2011, at 5:02 PM.

Is there another source for online radio spot buys - like, totally automated? Thanks,

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#49. June 20th, 2011, at 11:43 AM.

Radio ads are a thing of the past. This has never really taken off.
Google’s main focus should be web and internet ads among all other forms. This is what brings in the money.

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