Google to start selling Radio Ads

In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio advertisement game. Since then there has not been much news from this side of the business. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form.

One of the more interesting and revealing questions was that Google was planning on putting advertisers directly in touch with production talent for creating radio advertisments. I am betting they have some sort of GUI interface were you put in copy, type of voice to be used, pause points, emphasied points etc… and Google pushes it to a production house.

Here are a few screen shots of the survey and the questions they are asking advertisers.



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Google is starting to dominate more forms of advertising, and now you may need a radio switch to hear their latest venture. They’re really reaching into the cash drawer on this one. Before you know it, they’ll be integrating into all fields and devices, like televisions, music players…even barcode scanners!

Tim

A .NET, PHP, Marketing Guru authority, at least I hope I am. Reach me at tboland@gmail.com

84 thoughts on “Google to start selling Radio Ads

  1. Robert says:

    I could see this coming. Google wants their hand in everything.

  2. [...] According to screenshots of the Google survey posted by an AdSense customer, Google is presenting the new Google Audio Ad product: A new service will connect advertisers directly to radio stations through its automated process. This technology seeks to simplify the sales process, scheduling, delivery and reporting of radio advertising in an effort to help advertisers more efficiently purchase and track their campaigns. [...]

  3. [...] It appears that Adwords is selling Radio AdsAdwords Radio Ads [...]

  4. [...] TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google might be ramping up its much anticipated Radio AdWords. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form. [...]

  5. [...] According to the TechTool Blog, Google is in the process of conducting online surveys with a number of Adwords advertisers asking them about features they’d like to see offered with the service. The introductory page of the survey contains the following: [...]

  6. PSZach says:

    http://www.seomoz.org/blogdetail.php?ID=11933

    This story was writen up a few weeks ago about the back end of this system.

  7. Tim says:

    I wasn’t breaking the story of them going into Radio, rather pointing out how soon they might be going into production with it.

  8. [...] Is Google radio integration with AdWords coming soon? “Yes” speculates the SEW blog citing Donna Bogatin (ZDNet) and techtoolblog (with screenshots): Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form. [...]

  9. [...] Per vedere delle immagini del sondaggio leggete qui. [...]

  10. Erste Details über AdWords Radio…

    Die AdWords für das Radio scheinen nicht mehr weit von ihrer Veröffentlichung weg zu sein. Ein AdWords-User hat einen Fragebogen von Google bekommen in denen er seine Meinung über den Umfang und die Leistung der Radio-Adwords abgeben kann, als Gege…

  11. [...] Se veía venir desde principios de año, cuando Google compró dMarc, un servicio análogo al AdWords de Google para la radio: orquesta la contratación de cuñas publicitarias entre anunciantes y estaciones, permitiendo su planificación y su seguimiento. Blanco y en botella, Google había puesto su ojo en la publicidad en la radio y en los podcast.Para confirmarlo ha aparecido publicada estos días una encuesta que Google ha enviado a algunos de sus clientes de AdWords (está por ejemplo en Techtoolblog). En ella se informa de que Google ofrecerá la posibilidad de poner anuncios de audio a través de su sistema. ¿Qué ventajas sobre agencias actuales? Pues facilitar la planificación en el tiempo, el proceso de pago y contratación (unificado con AdWords) y el tener un panel con las estadísticas. [...]

  12. [...] In related Adwords news, Google is experimenting with radio format ads for advertisers. [...]

  13. [...] TechToolBlog reports to have received a survey from Google asking specific questions about radio ads. Last time Google sent out a survey about print ads it was soon followed by print ads. [...]

  14. [...] According to Tech Tool Blog and Search Engine Journal Google is going to begin selling radio advertising to Adwords users. [...]

  15. [...] Up The Cost Of Adwords » Bookmark on del.icio.us It appears that Adwords Radio Ads will be here soon. Turn down your speakers atwork. [...]

  16. [...] TechToolBlog reports that Google AdWords is sending out surveys on radio advertising which is a powerful clue that Google might be ramping up its much anticipated Radio AdWords. Today, I received a Google survey for some free adwords dollars. The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future. The last time I got a Google survey, it was about print advertisement, 2 weeks later they revealed it in beta form. [...]

  17. [...] Parece ser que el lanzamiento de la publicidad en Audio de Google Adwords podría estar cercana (en 2 o 3 semanas, posiblemente) según comentan en TechToolBlog, que han recibido un fomulario en el que se les consulta sobre la posibilidad de inlcuir anuncios auditivos. [...]

  18. [...] Original post by Tim and Adwords man Written by on July 12th, 2006 with no comments. Read more articles on Uncategorized. [...]

  19. [...] Si quereis ver las capturas de pantalla que se hicieron de la encuesta, podeis acceder a ellas clickando aquí. [...]

  20. [...] In January 06 Google bought DMarc Broadcasting to help jumpstart themselves into the radio Google to start selling Radio Ads. In January 06 Google bought DMarc Broadcasting to help jumpstart Next [...]

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  22. Hundeschulen says:

    I dont think this is the right way to enlarge the business in next time, but we will see

  23. Tom Chuong says:

    Yet another time-proven way to get the word out about your product or service. I’m confident that radio advertising by Google will allow them to remain the dominate marketing company that will encompassed everything related to marketing.

  24. [...] Google will start selling radio ads. [...]

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  32. ViSalus says:

    Interesting post! you mentioned adWords by google that made them make a lot of money.

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    Useful, to have been proven to be a very profitable business opportunity.

  34. Extenze says:

    The entire survey was about radio advertisement. I think this is pretty good evidence that they are ramping up on this.

  35. It was a very informative. Since then there has not been much news from this side of the business.

  36. Mesothelioma says:

    I think this is pretty good evidence that they are ramping up on this. Don’t be surprised to see Google selling radio ad spots thru their adwords center in the not to distant future.

  37. Monavie says:

    There are various buinesses on can do online. Providing data recovery is one of them. Another one would be selling certificate templates.

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  40. Realy nice post your blog is really helpfull for….

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  44. Google will utilize money for all its innovations…

  45. sherry says:

    this a great idea to start selling radio ads it will increase their market value as well as their profit in the market…i am also planning to create my own site after fishing my cissp training and do some innovation like this.

  46. extenze says:

    The whole study was about radio advertisement. I believe this is superior proof that they are ramping up on this.

  47. I wasn’t breaking the story of them going into Radio, rather pointing out how soon they might be going into production with it.

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