Krugle – It won’t survive
Revised: Krugle – It might survive
Revised: Krugle – It will survive, their people in power get it
After reading Robert Scoble post on Krugle I ran over to krugle.com to see what type of advertising I could get (we write software development tools so it should be a nice fit), this is there business model right? Some red flags went off when it became a chore to find advertising info. Finally I came to their “Contact Us” page where I found Bill Daniher VP Finance & Corporate Development as the contact for advertising. More red flags – Why is a VP of Finance handling advertising? Maybe their VP actually do work, so I send him an email. He responds back that Krugle doesn’t have an automated way to do this yet, but he can manually add an ad to the site for a selection of keywords. I’m thinking this is going to be ugly to deal with, but still worth a try. I give him the word we want to proceed, what are the next steps? His response? Well, there is no response. So your a start up and someone wants to buy your service and you don’t respond? Not good. My email probably slipped thru the cracks, but that is why a VP shouldn’t be handling this. Then I read today that they partnered with Yahoo! to do their developer code search. I sure hope Yahoo! is paying them enough to survive, otherwise it won’t.
This is a big reason a lot of .com companies don’t survive. They put more stock into partnerships and VC funding then doing what they need to do—earn revenue and become profitable.