Comments on: Krugle - It won’t survive

By: a144412

a144412 — Sat, 05 Nov 2011 02:01:04 +0000

I’ve said that least 144412 times. The problem this like that is they are just too compilcated for the average bird, if you know what I mean

By: hollister uk

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By: Starocie

Starocie — Mon, 03 Sep 2007 17:53:18 +0000

Yes its the only way - also don’t survive.

By: Antyki

Antyki — Thu, 03 May 2007 20:13:37 +0000

Good job.

By: Tim

Tim — Thu, 15 Feb 2007 18:26:33 +0000

Steve,
I wasn’t trying to be too harsh on Krugle and as you point out it does look like your focused much of your effort on a great search product and not the advertising model which is a fresh approach.

I’ll agree to disagree with Seth philosophies. Good luck with Krugle, you guys are on top of the market right now.

By: Steve Larsen

Steve Larsen — Thu, 15 Feb 2007 18:18:13 +0000

Tim,
Thank you for checking out our site, and more importantly for
attempting to place an ad. I’m sorry we did not make that as easy
as we could have for you. It will be much easier in the near future.

I admit that from an external perspective, it looks
as if we’ve only focused on building a great search engine for
developers. But we actually have put considerable work into a
backend system that allows advertisers to buy keywords and
for those ads appear in context. Our goal is to ensure the ads
are as relevant as possible, especially for developers â€“ they tend
to not like ads. Relevancy is the key to not having the ads be
annoying. So our starting point was to manage this manually.

As to business model questions and the best time to monetize,
that is always a debatable point. Seth Godin cautions that “he who
monetizes early monetizes least,” but there are always
different points of view on this.

But thanks for thinking about this and for writing about us.
It is most appreciated.

Steve Larsen, Krugle