Comments on: Krugle - It won’t survive http://www.techtoolblog.com/archives/krugle-it-wont-survive Mon, 08 Sep 2008 01:02:40 +0000 http://wordpress.org/?v=2.3.1 By: Starocie http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-34362 Starocie Mon, 03 Sep 2007 17:53:18 +0000 http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-34362 Yes its the only way - also don't survive. Yes its the only way - also don’t survive.

]]> By: Antyki http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-17101 Antyki Thu, 03 May 2007 20:13:37 +0000 http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-17101 Good job. Good job.

]]> By: Tim http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-9055 Tim Thu, 15 Feb 2007 18:26:33 +0000 http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-9055 Steve, I wasn't trying to be too harsh on Krugle and as you point out it does look like your focused much of your effort on a great search product and not the advertising model which is a fresh approach. I'll agree to disagree with Seth philosophies. Good luck with Krugle, you guys are on top of the market right now. Steve,
I wasn’t trying to be too harsh on Krugle and as you point out it does look like your focused much of your effort on a great search product and not the advertising model which is a fresh approach.

I’ll agree to disagree with Seth philosophies. Good luck with Krugle, you guys are on top of the market right now.

]]> By: Steve Larsen http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-9054 Steve Larsen Thu, 15 Feb 2007 18:18:13 +0000 http://www.techtoolblog.com/archives/krugle-it-wont-survive#comment-9054 Tim, Thank you for checking out our site, and more importantly for attempting to place an ad. I'm sorry we did not make that as easy as we could have for you. It will be much easier in the near future. I admit that from an external perspective, it looks as if we've only focused on building a great search engine for developers. But we actually have put considerable work into a backend system that allows advertisers to buy keywords and for those ads appear in context. Our goal is to ensure the ads are as relevant as possible, especially for developers – they tend to not like ads. Relevancy is the key to not having the ads be annoying. So our starting point was to manage this manually. As to business model questions and the best time to monetize, that is always a debatable point. Seth Godin cautions that "he who monetizes early monetizes least," but there are always different points of view on this. But thanks for thinking about this and for writing about us. It is most appreciated. Steve Larsen, Krugle Tim,
Thank you for checking out our site, and more importantly for
attempting to place an ad. I’m sorry we did not make that as easy
as we could have for you. It will be much easier in the near future.

I admit that from an external perspective, it looks
as if we’ve only focused on building a great search engine for
developers. But we actually have put considerable work into a
backend system that allows advertisers to buy keywords and
for those ads appear in context. Our goal is to ensure the ads
are as relevant as possible, especially for developers – they tend
to not like ads. Relevancy is the key to not having the ads be
annoying. So our starting point was to manage this manually.

As to business model questions and the best time to monetize,
that is always a debatable point. Seth Godin cautions that “he who
monetizes early monetizes least,” but there are always
different points of view on this.

But thanks for thinking about this and for writing about us.
It is most appreciated.

Steve Larsen, Krugle

]]>